Is there an algorithm for beauty?
Create a title sequence for the AICP conference.
Get the blood pumping via an immersive experience to hype the release of the new Nike Mercurial Superfly And Vapour 360 football boots.
We're suckers for a challenge. Let's not design and render the piece. Let's create a piece of software that generates it on the fly.
We created Mill Canvas, a proprietary real-time platform capable of procedurally generating motion graphics based on a series of "beauty rules". The system uses a procedural grid system for pseudo-random graphics generation, dialing in parameters like dubdivisions and count for a wide variety of grid layouts. Labraries of generative modules for solid shapes, outlines, blur panels, live camera feeds, live text, and audio-reactive shaders allowed us to then procedurally generate signage, interstitials, and awards show titles in real time.
Mill Canvas can never loop. Every time a sequence "plays" the animation, layout, and elements are generated to create almost infinite variations of a theme.
A custom GUI was developed in order to define aesthetic parameters within a system full of unpredictability and surprise, allowing us to explore different attributes, such as probability, frequency, and color. The resulting software is an answer for digital retail signage, OOH advertising, and modular/high variation motion graphics creation.
The use of this technology demonstrates the vast potential of human-machine collaboration, a subject that The Mill has been exploring through the use and development of AI, real-time animation, and generative art. It highlights the beauty of discovery, as no one iteration of the audiovisual narrative will ever be the same.
Mill Canvas, a fully customizable and procedural graphic generator
Title sequences, signage and interstitials for the AICP and NEXT awards
Concept, Direction, Creative Coding, Software Development, Design, UI & UX
Audio Partner: Antfood