EXECUTIVE BRIEFING CENTER

AT&T

EXECUTIVE BRIEFING CENTER

AT&T

EXECUTIVE BRIEFING CENTER

AT&T

26,000 square feet of films, interactive stories data art, visualizations & documentaries.

The Ask

The Ask

Strategize, design, direct, and code a permanent installation for the AT&T Global Headquarters to tell a vast story of products, services, data, and future vision to C-level clients.

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The Answer

The Answer

The visitors shouldn’t be told a story. They should visit one. We must entertain, enthrall, educate, and illuminate. The space and the stories should bend to different use cases and personalities.

In short, we must create an intellectually and aesthetically pleasing walled garden of story with pathways for guidance, and the flexibility to go “off road”.

The visitors shouldn’t be told a story. They should visit one. We must entertain, enthrall, educate, and illuminate. The space and the stories should bend to different use cases and personalities.

In short, we must create an intellectually and aesthetically pleasing walled garden of story with pathways for guidance, and the flexibility to go “off road”.

We became experts at everything AT&T, parsing product attributes, cyber attacks, IoT, and vast sums of raw data to create a narrative strategy that spread an enormous and complicated story across multiple formats and mediums. We translated what must be a roar, and what must be a whisper. What must be passive, and what must be a self-driven investigation.

We created a design language, codified data into artworks, wrote and directed anthem films and documentaries, created interactive stories for touch tables, and built a holistic future forward interactive gallery experience.

The Outcome

The Outcome

Four 6k Films
Five Interactive Touchpoints
Four Generative Data Artworks
18 Documentaries
141 Interactive Stories

Responsibilities

Responsibilities

Narrative Strategy, Writing, Design Language, Animation, Direction, Filmmaking, Data Art, UI & UX

Our Partners

Our Partners

Software infrastructure and architectural support from Intersection and RAA.

Related Work

Related Work