WATSON

WATSON

IBM

IBM

The Ask

The Ask

The Ask

IBM Watson can now measure the emotional qualities of the written word and music composition. But how do we visualize and bring value to this skill?

Get the blood pumping via an immersive experience to hype the release of the new Nike Mercurial Superfly And Vapour 360 football boots.

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The Answer

The Answer

The Answer

We'll create a tool that helps artists find relationships between culture, current events, music popularity, and how we feel about them to create the world's next big hit.

We believe that the overall emotional tenor of the world, as determined by analyzing media and social posts, has a casual relationship to what is popular in mainstream music in a similar time period. For this IBM Watson installation, we sought to create art, but also find insight.

X created a massive real-time data art installation built from the computation analysis of pop music, social media and news media by IBM Watson. Natural language and musical compositions were assigned emotional values by Watson which we then translated into immersive visualizations that could be navigated by time, emotion and genre. Intricate color coding of the visuals was based on a five color palette, one each for joy, anger, disgust, sadness, and fear.

Grammy nominated artist Alex Da Kid was the first to use the system to help provide insight and inspiration to the process of writing his forthcoming album. Learn more about Cognitive Music here.

IBM – HAND
IBM – Software

The Outcome

The Ingredients

Immersive Visualization Experience powered by IBM Watson

The Ingredients

The Ingredients

Bespoke Interactive Console that allowed users to surf through time, emotions and music genres
Abstract Visualizations generated by data Billboard Top 100 songs
Text-Based Visualizations built on Analysis of Twitter and News Headlines
IBM Watson

The Responsibilities

The Ingredients

Direction, Creative Coding, Data Visualization, Hardware Design, Art Direction, Spatial Design, Systems Integration

The Credits

The Ingredients

Client: IBM
Agency: Ogilvy

Related Work

Related Work