IT CAN WAIT

AT&T

A Virtual BlackBox Theatre of Consequences.

The Ask

The Ask

The Ask

Put viewers in the driver’s seat to fully understand the impact of distracted driving.

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The Answer

The Answer

The Answer

We believe in the power of theatre, and we believe the power in real human stories.

We developed a VR experience for traveling activations for AT&T’s It Can Wait initiative.  Staged on an immersive, theatrically-devised busy street intersection, the user holds a haptic device that delivers text message that triggers a devastating chain of accidents.  We put you face to face with the real people, captured on the Microsoft Holostage, whose lives have been forever changed by distracted driving - a mother who lost her son, a distracted driver who killed 2 people, a man who is physically changed by someone texting and driving.

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The Outcome

The Outcome

The Ingredients

Bespoke VR experience
A nationwide tour of schools, conferences and events.

The Ingredients

The Ingredients

The Result

Oculus Rift Headsets
Haptics
Microsoft Holostage volumetric capture
Unreal Engine development

The Responsibilities

The Responsibilities

Responsibilities

Concept, Direction, Software Development, Design, UI & UX, Scriptwriting

The Credits

The Credits

Responsibilities

Client: AT&T

Related Work

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