Executive Briefing Center
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CATWALK
CATWALK
JAGUAR
Meet Our Augmented Predator
The Ask
The Ask
The Ask
Produce an interactive billboard that showcases Jaguar’s Adaptive Dynamics and gives users a unique takeaway.
Get the blood pumping via an immersive experience to hype the release of the new Nike Mercurial Superfly And Vapour 360 football boots.
The Answer
The Answer
The Answer
A performance story where guests play with the world's first real-time, interactive jaguar. (The feline variety).
Our real-time jaguar was created with Machine Learning pose recognition to perform a series of naturally athletic maneuvers representing the vehicle's Adaptive Dynamics in response to gestures and movements of the audience. Participants enjoyed moments of free-play with the jaguar, before being guided through five specific gestures. Each triggered a different sequence of agility from our feline friend.
Touring world-wide at motorshow events, the experience ended with a surprise AR takeaway - a personalized moment that brought the jaguar into the real world - close enough for you to pet!
The Outcome
The Ingredients
Interactive AR experience at auto shows
Personalized AR photo takeaway
An intelligent realtime jaguar with 5 bespoke actions
The Ingredients
The Ingredients
Unreal Engine
Wrnch Machine Learning Pose Recognition
The Responsibilities
The Ingredients
Concept, Direction, Creative Coding, Real-Time Animation, Spatial Design, UI & UX
The Credits
The Ingredients
Client: Imagination
Tech Partner: Wrnch
Related Work
Related Work
