CATWALK

CATWALK

JAGUAR

Meet Our Augmented Predator

The Ask

The Ask

The Ask

Produce an interactive billboard that showcases Jaguar’s Adaptive Dynamics and gives users a unique takeaway.

Get the blood pumping via an immersive experience to hype the release of the new Nike Mercurial Superfly And Vapour 360 football boots.

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The Answer

The Answer

The Answer

A performance story where guests play with the world's first real-time, interactive jaguar. (The feline variety).

Our real-time jaguar was created with Machine Learning pose recognition to perform a series of naturally athletic maneuvers representing the vehicle's Adaptive Dynamics in response to gestures and movements of the audience. Participants enjoyed moments of free-play with the jaguar, before being guided through five specific gestures. Each triggered a different sequence of agility from our feline friend.

Touring world-wide at motorshow events, the experience ended with a surprise AR takeaway - a personalized moment that brought the jaguar into the real world - close enough for you to pet! 

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The Outcome

The Ingredients

Interactive AR experience at auto shows
Personalized AR photo takeaway
An intelligent realtime jaguar with 5 bespoke actions

The Ingredients

The Ingredients

Unreal Engine
Wrnch Machine Learning Pose Recognition

The Responsibilities

The Ingredients

Concept, Direction, Creative Coding, Real-Time Animation, Spatial Design, UI & UX

The Credits

The Ingredients

Client: Imagination
Tech Partner: Wrnch

Related Work

Related Work