WELCOME TO MARWEN

AR APP

Using Technology to Play with Dolls.

The Ask

The Ask

The Ask

For the release of Robert Zemeckis' film Welcome to Marwen, provide fans with an opportunity to engage with the world he created beyond the theatre.

Get the blood pumping via an immersive experience to hype the release of the new Nike Mercurial Superfly And Vapour 360 football boots.

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The Answer

The Answer

The Answer

We'll create an AR app to give audiences an opportunity to enter and play with the world of Marwen, explore an exclusive scene in advance of the film's release in theatres and other behind-the-scenes content, and share imagery on social.

The experience mirrors the protagonist's dreams of building scenes with fantastical characters and creating stories. Using motion capture technology parallel to that leveraged in the film, Universal Pictures and The Mill were able to transport users into the first-ever in-app recreation of a movie scene, marking a new level of innovation in film marketing.

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The Outcome

The Ingredients

Augmented Reality Mobile App
Shareable content

The Ingredients

The Ingredients

Unity

The Responsibilities

The Ingredients

App Development, Design, UI & UX

The Credits

The Ingredients

Client: Universal Pictures

Related Work

Related Work