MERCURIAL LAUNCH EVENT

MERCURIAL LAUNCH EVENT

NIKE

NIKE

The transformation of a football boot as told via interactive time trial.

The transformation of a football boot as told via interactive time trial.

The Ask

The Ask

The Ask

Get the blood pumping via an immersive experience to hype the release of the new Nike Mercurial Superfly And Vapour 360 football boots.

Get the blood pumping via an immersive experience to hype the release of the new Nike Mercurial Superfly And Vapour 360 football boots.

Get the blood pumping via an immersive experience to hype the release of the new Nike Mercurial Superfly And Vapour 360 football boots.

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The Answer

The Answer

The Answer

We gave every visitor a taste of the limelight and a chance to show their moves with the Mercurial Arena. The interactive time trial put visitors in the boots and head to head with a goalkeeper on a futuristic pitch featuring a 270-degree surround screen, reactive virtual audience, and interactive lighting/sound. Every challenger received their own custom film for bragging rights, and their performance time on a global leaderboard.

The Context

The Context

The Context

Nike burst onto the 2018 scene under a storm of Mercurial madness as the global team descended on London as part of their Innovation Summit for 2018. 

At the centre of this was the Nike Mercurial boot event and our Arena, taking place over 2 days at London’s iconic Printworks. Holding over 5000 people, the invites were sent to pro-footballers, including the likes of Neymar, Sanchez, Hazard and Ronaldo, influencers and celebrities such as Virgil Abloh, the global Nike team and collaborators as well the general public.

The Ingredients

The Ingredients

The Ingredients

270-degree 15k LED screens.
Xsens mocap suit & previz for rehearsals.
Interactive projected light & sound guides.
Onboarding CMS for user ID & edits.
Reactive screen content.
Real-Time VFX.
6 roving cameras.
Automagical edit and asset delivery.

The Outcome

The Outcome

The Outcome

120 automagically edited assets in 24hrs.
2m+ views on user shared films in first 24hrs.
100k views from Instagram user @Tekkerzkid alone.

Responsibilities

Responsibilities

Responsibilities

Creative Direction, Art Direction, Spatial Design, Software Development, Real-time Animation, Systems Integration

Related Work

Related Work