We gave every visitor a taste of the limelight and a chance to show their moves with the Mercurial Arena. The interactive time trial put visitors in the boots and head to head with a goalkeeper on a futuristic pitch featuring a 270-degree surround screen, reactive virtual audience, and interactive lighting/sound. Every challenger received their own custom film for bragging rights, and their performance time on a global leaderboard.

Nike burst onto the 2018 scene under a storm of Mercurial madness as the global team descended on London as part of their Innovation Summit for 2018. 

At the centre of this was the Nike Mercurial boot event and our Arena, taking place over 2 days at London’s iconic Printworks. Holding over 5000 people, the invites were sent to pro-footballers, including the likes of Neymar, Sanchez, Hazard and Ronaldo, influencers and celebrities such as Virgil Abloh, the global Nike team and collaborators as well the general public.

270-degree 15k LED screens.
Xsens mocap suit & previz for rehearsals.
Interactive projected light & sound guides.
Onboarding CMS for user ID & edits.
Reactive screen content.
Real-Time VFX.
6 roving cameras.
Automagical edit and asset delivery.

120 automagically edited assets in 24hrs.
2m+ views on user shared films in first 24hrs.
100k views from Instagram user @Tekkerzkid alone.

Creative Direction, Art Direction, Spatial Design, Software Development, Real-time Animation, Systems Integration