Corona’s brand ethos is to celebrate the outdoors and connect people with nature. They wanted to bring that spirit to life for a brand party in the heart of one of the world’s most hectic and overpopulated urban centers - Mexico City.
To transport urbanite party goers from Casa Corona to a secret jungle adventure with the help of our friend VR.
A journey into a secret Paradise - three floors of a grand old hacienda in the heart of Mexico City, transformed into an oasis where nature has overtaken urban. "Paraiso Secreto" was a seamless blend of theatrics, VR technology and interactive set design, culminating in a massive party!
A curated journey that used live performance to blur the lines between physical and virtual. Leading each guest to a fully-sensory VR experience - a surprise virtual Paradise that mapped the virtual world one to one with the physical. A world whose beauty could be touched, smelled, seen and heard.
Guests were then free to roam the labyrinth of carefully art directed spaces, inhabited with character actors, as the party continued into the night.
2 x Bespoke VR Zones
Oculus Rift Headsets with Leap Motion Sensors
Portable VR Backpacks
One-to-One Physical Set Builds
Environmental Effects including Heat Lamps and Wind Machines
4 x Interactive Virtual Environments
AI-enabled VR hummingbird mascot
Scripted Docent & Performer Encounters
“Sunset” Exit Room that Matches Last Thing Guests See in VR
An Exclusive Party at Casa Corona with Multiple Themed Rooms
Secret Location-Based Interactive VR Experience
3,000 people over 6 nights
887M social media impressions
Concept, Direction, Creative Coding, Virtual Reality, Spatial Design, Fabrication, UI & UX, Event & Stage Management, Scriptwriting
Set Design: Cocolab
Audio Partner: Joint
Event Production: Sicario