SCREENS UP

SCREENS UP

NICKELODEON

NICKELODEON

The Ask

The Ask

Create a compelling second screen AR experience for kids watching Nickelodeon Kids’ Choice Sports.

Create a compelling second screen AR experience for kids watching Nickelodeon Kids’ Choice Sports.

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The Answer

The Answer

Kids LOVE slime, so we brought Nickelodeon’s signature green goop straight it into their living rooms! Mill X designed and built an Augmented Reality mobile app that synced with  live broadcasts on Nickelodeon. The app unlocked augmented games, effects, and real time contests. After the show kids could continue to play, sliming their friends, playing with characters, and playing games.

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The Screens Up app is a collaboration between Nickelodeon, Monterosa, Mill X and two other tech-partners. Mill X designed and built the Augmented Reality portion of the app, which involved The Mill’s in-house teams designing the games and interactions, mapping out the UX journeys, creating concept art, building 2D/3D assets and motion graphics, designing the app architecture and finally writing the code that ties everything together.

The Ingredients

The Ingredients

AR Mini Games
AR Stickers
LOTS of slime!

The Outcome

Outcome

Augmented Reality Mobile App

The Responsibilities

Responsibilities

App Development, Augmented Reality, Design, 2D/3D Asset Creation, Motion Graphics, UI/UX

The Credits

Responsibilities

Client: Nickelodeon
Agency: Monterosa

Related Work

Related Work