6'x9'

THE GUARDIAN

"A radically different way to approach journalism" - One Journalism Awards

The Ask

The Ask

The Ask

Raise awareness and bring empathy to the prevalence of extended solitary confinement in the US.

Get the blood pumping via an immersive experience to hype the release of the new Nike Mercurial Superfly And Vapour 360 football boots.

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The Answer

The Answer

The Answer

Collaborating closely with The Guardian, we produced a nine minute VR documentary experience working from first-person accounts that places the viewer inside a solitary confinement cell.

With approximately 100,000 people in solitary confinement in the US, and with some spending 22-24 hours a day in a cell with little to no human contact for days or even decades, 6x9 sought to raise awareness and generate discussion around the prevalence of extended solitary confinement.

VR was the perfect platform to put the user in the cell without any of the safety you can get from the detachment of a screen. Psychological effects typical after long-term sensory deprivation such as blurred vision, hallucinations and a sense of floating are triggered to embody a prisoner's experience of being locked away for 23 hours a day in solitary confinement. All the voices you hear are real - inmates interviewed from a Maine Supermax penitentiary. The cell was faithfully reproduced from references of former inmates and solitary watch.

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The Outcome

The Ingredients

9 minute interactive VR documentary experience
British Arrows Craft Gold Award for VR
CINE Golden Eagle Award for VR short documentary
Gear VR Physical installation at Tribeca Film Festival
Played at over 50 festivals around the world
YouTube 360 degree video
iOS and Android app with Google Cardboard

The Ingredients

The Ingredients

Unity

The Responsibilities

The Ingredients

Direction, Creative Coding, Art Direction, Softwate Development, UI & UX

The Credits

The Ingredients

Client: The Guardian

Related Work

Related Work