TONANDI

TONANDI

MAGIC LEAP

MAGIC LEAP

The Ask

The Ask

For the launch of their highly-anticipated augmented reality headset, Magic Leap sought to create a musical AR experience in partnership with musicians Sigur Rós that showcased the best of Magic Leap’s proprietary technology.

For the launch of their highly-anticipated augmented reality headset, Magic Leap sought to create a musical AR experience in partnership with musicians Sigur Rós that showcased the best of Magic Leap’s proprietary technology.

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The Answer

The Answer

The Answer

At its best, augmented reality is nothing short of magic - it seamlessly blends the real and the virtual to create impossible hallucinations that inspire awe and play. To create such an experience for this Magic Leap launch experience, Mill X was invited to be an early access development partner and provided support on Tónandi, an interactive music experience from Sigur Rós and Magic Leap Studios.

The Outcome

The Outcome

The Context

Free-Form Interactive AR Musical Experience

The Responsibilities

Responsibilities

Responsibilities

Art Direction, Design, Augmented Reality, Creative Coding, UI & UX

The Credits

The Credits

Responsibilities

Client: Magic Leap
Creative Partner: Sigur Rós

Related Work

Related Work