Fanta and MediaComm wanted to create a scary immersive travelling experience for a fright-loving teen audience, which would act as the foundation for a wider integrated Halloween campaign.
Fear comes from the suspension of disbelief; through carefully orchestrated sensory overloads that trick you into believing the unbelievable.
To achieve the perfect fright for Fanta, Mill X designed a fully interactive theatrical show engineered to be transported to multiple locations across the UK. Actors set up the narrative for the experience, guiding visitors around a carefully designed and curated branded environment. The experience was composed of a fear-inducing audio-visual show combined with mechanical scares, where every sensation was reinforced by something physical, giving everyone who was brave enough to take part in the fright of their lives.
Bespoke Interactive Haunted Vending Machine
Fanta-Branded Travelling Carnival Set
Trained Actors/ Docents
Interactive Theatrical Traveling Pop-Up Experience
Four Pop-Up Locations
10M Impressions for Overall Halloween Campaign
Concept, Direction, Creative Technology, Fabrication, Spatial Design, VFX, UI/UX, Set Dressing & Production Design, Stage Management
Art Department: We Are Made